Buying a domain name kick-starts your online journey. It’s among the very first things that you need to do if you’re planning to start an online store. However, confirming your domain name availability is nowhere close to winning the battle. There’s is a tonne of other things that you need to do after this, so that you can actually start using it to not only run your business but also generate leads.
- Register Your Company Name
If you have already done it, then you can skip this step. Unless your register your company and its name, you can’t start selling online.
- Trademark Your Company Name
Register a trademark for your domain name, if you want to protect it. Trademarks offer legal protection against any kind of infringement issues like infringing domain names etc.
- Secure Similar Social Media URLS Or Names
Social media has an important role to play when it comes to online business. Once you have chosen the domain name, make sure you create your company’s social media accounts immediately. Not having a matching domain and social media handles can create a lot of confusion and you can end up losing valuable potential customers.
- Choose A Web Host And Get Started
In order to actually start selling your products or services, you would need a web hosting space for your online store. Web hosting can be of different types starting from virtual hosting to dedicated hosting, and hosting on the clouds. Once you opt for a hosting plan, don’t forget to change your domain’s nameservers to your web host’s specified nameservers.
- E-mail Marketing Is Important
If you think that e-mail marketing is dead, then you’re definitely mistaken. Maintaining a customer e-mail list is crucial when it comes to online business. The customers you have on your mailing list are the ones who know your brands and your products, and they are often the ones who are always ready to buy.
When you own a domain, you can have your own email address which is not tied to a webmail service or ISP.
- Design And Develop Your E-Commerce Store
Now it’s the time to develop your website, which also would also be your online storefront. This is the platform that you’ll use to sell products or services and connect to your customers.
Building an e-commerce store is very different from developing a website. You’ll need to display your products and services, integrate secured payments options, etc. You can hire professionals for developing your store or even do it yourself, and save money.
- Add SSL To Your Domain Name
SSL stands for Secure Socket Layer and is the industry-standard method for encrypting data.
Check the link above. If it has ‘https’ instead of ‘http’, it this means this site is secured. It’s really important that you secure your site as your site will probably deal with sensitive debit/credit card information.
Now your website is live and running. It’s time to take search engine optimisation (SEO) measures like on-page SEO, create optimized content and start link building to grow the traffic to your site. Many times, powerful SEO measures erase the need for any other forms of paid advertisements.
The real work begins once you have finalised your domain name, as you can see. Companies like Shopify offers a one-stop solution to entrepreneurs venturing into the e-commerce sector. From helping you to choose your domain name to offering web hosting services, they have users covered at every step of the online business lifecycle. They even offer you ready-made e-commerce website templates that you can use to develop your own store. With such such solutions available online, starting an e-commerce business has become easy for those without a tech background. Good luck with your online venture!