Importance of Google in Local SEO

The days have gone when Yellow pages ad were considered valuable and to wait for the phone to ring. Today, everything is online, the internet includes a network of devices and we can stay connected to the world through the internet. When we want almost anything on line it begins with searching Google (Google accounts for almost 90% of internet searches) for the service or product that you desire. This process works for your local search results as well. To help ensure that you show up in Google for the proper term that your customers would use to find you SEO (Search Engine Optimization), is the most useful service that makes you show up quickly and easily.

SEO breaks down as:

  • International SEO
  • National SEO
  • Local SEO

Here, the local SEO and the Google results helping small businesses show up for their potential clientele.  Lets start with the basics here:

What is Local SEO

The individual searching Google gets their location identified based upon their IP address. But, there are searched based on the location words that helps your local people in finding your business.  For instance: Searching for “best restaurant in Raleigh” this informs Google you need results only for Raleigh area only. Local SEO makes sure that your business comes up at top of  the results list, when someone is looking for your service or product.

What is Local SEO

What is Local SEO


The age old adage: Location Location Location. Having right location can make or break a business. This holds true online as well! The SERP’s (Search Engine Result Pages) of your location online influences amount of traffic to your website as well as the reviews received by individuals who visited your physical location. The Google results typically shows favor to businesses physical location and by how and where the end users search term in the content on the page of the website.

How is local SEO different?

“Local” is very important and SEO (or Search Engine Optimization). A business having local customers, showing up in local area search rankings is a major part of Googles’ algorithm. Most website owners are aware of how importance it is to be at the top of Google, and other search engines. However most of these same owners are not aware of how important local SEO is to their business. Search engines are daunting complex and they compete heavily for new users. Need we mention that search engines are in the business of updates that can make websites who are at the top of a search, totally disappear altogether. Most businesses owners think they can handle their website, but little are actually successful with this task. It is often times much better to hire an individual or company that stay abreast to the ever changing algorithms. This allows a little bit of safety and typically better rankings then if owner maintained everything.

Why local SEO is important for small businesses?

Google tries to give every user the best experience! Example: anyone searching in Raleigh for Bakeries or Restaurants will see Restaurants or Bakeries in Raleigh only and are not interested about Fayetteville or Durham restaurants.  This gives local small businesses an opportunity to compete against other local businesses!  This is great news for local business owners who would like to rank a website in Google’s local search engines. For instance, if you wish to rank a site in the Raleigh area for your business, you can now do so, specifying your location and have a grip of your local market.

Ways to improve local SEO?

  • Local Terms: Use the city and sometimes state “Raleigh NC” in the local searches, so that it also includes the geographical location in the text of your webpage and include tags in it. This way the relevant and nearby states and cities are also considered applicable.
  • Different local terms: Having your business in Raleigh means you would want to get the most of your businesses from Raleigh, but that does not indicate you are not interested in doing business with people from Cary and Durham.  Thus, avoid simply inserting your geographical terms address-specific. You may add some relevant geographical terms namely the regions or counties so that the search covers most of the enveloping regions with your services.
  • Reviews: Google offers added rankings to businesses or websites that have positive or good reviews at other websites such as Yelp, Angie’s List and Google Reviews. A local business or service is sure to benefit if there is strong presence on the Angie’s list. This is because it expresses you in Raleigh. One way to promote your local SEO is by engaging your local customers to fill relevant reviews about your business.
  • Listings/addresses: Google and search engines make sure of your addresses, phone numbers and emails are identical across your social pages, website and other listings such as Yellow pages and by all means Google+ pages. Your business is certain to see a boost on covering all the above mentioned ways in order.

Local SEO

It takes money and time for any business owner to create and manage local profiles. You can dominate the local Raleigh area effectively through effective Google SEO searching and build authority. These are important:

On-Page Optimization

This is referred-to an SEO aspect, but it is ever-changing. The techniques of 6 months ago may fail to work today, and can draw a penalty for over-optimization from Google. So stay alert about algorithm update that Google keeps rolling out and utilize the latest techniques and tools to enjoy a competitive edge.

Off-Page Optimization

Google’s search results will bring you to the top if your site demonstrates that it is alive and your social proof is valuable. Provide ongoing signals so that Google keeps your website current content online. Off-page SEO offers the special edge when maintained without delay.

Social Media SEO

Social media platforms are considered as a ranking factor by Google. So when planning out your strategy you should consider at least 10 different social profiles and to assist in optimizing your site. Brand awareness is extremely important ranking factor and should be used across all different types of social platforms. Michael Rayburn SEO can help you make one post on one of your social media accounts, and spread it across the remaining other accounts for maximum exposure and stronger ranking factors.

Video SEO

YouTube is the second most used search engine next to Google. YouTube Videos are also based on search results and are given a stronger ranking signal with Google. Thus, optimizing videos effectively promotes your efforts in Search ranking and providing you and extended reach for your business.

Lastly- Many of the business owners today do not realize that they are adding content on their website for Google and their clientele. Google looks for certain things, and the potential clientele are looking for certain things. It is the SEO’s job to merge both of those to get the best possible results. Remember if you are searching for an SEO in Google, simply search “SEO Raleigh NC” to ensure you get the best results!


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