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MARKETING MATERIALS: WHAT DO A NEW COMPANY TRULY NEED?

Decided to set up a new company and is enthusiastic about the first steps as a new entrepreneur. What items do you need to make sure your business is successful?

STEP 1: CREATE YOUR BRAND

One of the first steps of owning a business is to create your brand. It is important that your target market recognizes and interacts with your brand.

Once you start with an original business name that “sticks” in the mind of your target market, the next logical step is to design a logo that helps people identify and relate to your products and services. One advice: do not skimp on the logo; once it’s released, rebranding-related costs will be much higher than the initial costs of building a brand image.

STEP 2: ONLINE MARKETING MATERIALS

At present, it is mandatory that all small businesses have a website. Presenting information on a well-crafted site can help boost your brand and close more sales. Do not forget, too, a blog – has proven to be an effective tool to drive traffic to your site.

Because social networking is now intertwined with your small business’s online presence, it’s logical to create optimized marketing materials for your company’s social media pages. Make sure you realize that every social networking platform has its own characteristics, which will determine what types of marketing materials are most effective for that particular platform.

STEP 3: MARKETING MATERIALS PRINTED

The first step in building your offline identity is to create marketing products that can be distributed in places where your target audience is most likely to see them.

The most obvious item to create first is the business cards. When you are setting up the first business, you will probably attend many networking events and a safe way to be remembered is to leave your contacts with a business card. This may be the first glimpse for people to realize the identity of your brand. You may also want to produce leaflets and pamphlets that can be left in places such as: conference centers, cafes, bars, hotel entrances or any other place where a large number of people can pass.

Posters are another way to convey your message and these may be a better way to stay in the view of your target audience. The ideal places to place your posters will depend on the type of area you are in. For example if you want to spread the news about your new custom fitness business could put up posters at the gym or local spa. If you are looking for something a little more substantial, then a banner roll up is a great idea. These are long lasting banners, which fold / curl up, and which usually stand next to a sales stand or on the stage of an event. Banner roll up are especially useful if you are organizing an event as it helps to strengthen your brand.

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